Tuesday, October 20, 2009

Marketing Approach

We have re-organized the way we advertise in the Real Estate Book. We are advertising the fall price reduction spectacular in a group making sure buyers know which properties are partcipating. We also have three homes being advertised with updates. We decided to continue grouping homes in categories when advertising. The next issue will probably include a section for open houses.

My assistant, Yelena, and I recently attended a marketing training where we learned how to use the new coldwell banker weir manuel website. There are so many tools available to us and we are excited to start using them!

From now on, I will be e-mailing my weekly reports to my sellers instead of mailing them. This will save me time, money and will be easier for the seller. When we discuss their report on the phone, they will see exactly what I am talking about instead of waiting for the report to arrive in the mail.

Also, the next listing appointment I go on, I will attempt to do a powerpoint presentation in order to show my technological skills and advancements.

We are constantly keeping facebook updated with photographs and descriptions of what I'm working on. Our Halloween themed October newsletter has been mailed out and should be arriving shortly to our sphere of influence.

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